Intex Ropes in Mahesh Babu as Brand Ambassador Hyderabad, Aug 3 (INN): Intex Technologies, the second largest smartphone maker of Indian origin, with a market share of 10.5%, has roped in Tollywood star Mahesh Babu as its Brand Ambassador for Andhra Pradesh and Telangana, to reiterate their commitment to the South market.
The Tollywood sensation, began this association with the launch of the Intex Aqua Trend at an event in Hyderabad. The trendsetter mobile has a market operating price of INR 9,444.
The Telegu superstar has been signed for one year. During this period, Mahesh will be seen in the company's television commercials besides being the face of the company on a series of brand activations.
'It is indeed a pleasure to be associated with a brand like Intex, which has everything which a consumer can ask for ' substance, style and value. The audience in India is constantly evolving and people are increasingly showing more appreciation for intrinsic value in the things they are subjected to. With its performance in the recent past, I strongly believe Intex has struck the right chords with masses and I am happy to further strengthen Intex's connect with masses especially in Andhra Pradesh,' said Mahesh Babu, Actor.
Commenting on the association, Keshav Bansal, Director, Intex Technologies said, 'Mahesh is one of the finest actors who personify excellence in whatever they do and approach things with the perfect attitude. He is a superstar and his cult status in Andhra Pradesh is largely a factor of sheer hard work and his commitment to delight his audiences. I am confident that his connect with the state's audience, especially the youth will take brand Intex to pole position in Andhra Pradesh .'
News Posted: 3 August, 2015
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